Search Engine Optimization for Libraries
Presented by Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Part 5: Digital Content Assets: Link Development & Social Media Optimization (SMO)
For content to be considered relevant for matching search queries, library sites need to attract high quality links pointing to it.
• Earning high-quality links
• Characteristics of successful link development
• Link development strategies for library websites
• Digital content assets: what, where, why, who, when, & how
• Social media and SEO
• Making library content sharable and engaging
• Library blogs: dos and don'ts
This webinar is approximately 60 minutes in length.