Search Engine Optimization for Libraries - Part 4: Search Experience Optimization (SXO)

Search Engine Optimization for Libraries
Presented by Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

Part 4: Search Experience Optimization (SXO): Web Searcher Goals & Behaviors

Learn details of search queries that all library websites and collections should accommodate.

  • Facets of a positive searcher experience
  • 3 types of searcher goals
  • Information seeking behaviors
  • How mobile and desktop search behaviors are different
  • Search experience dos and don'ts – examples from library/education websites

This webinar was held on July 21, 2016 and is approximately 60 minutes in length.

Search Engine Optimization for Librarians - Part 4: Web Searcher Goals & Behaviors

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