Search Engine Optimization for Libraries
Presented by Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Part 4: Search Experience Optimization (SXO): Web Searcher Goals & Behaviors
Learn details of search queries that all library websites and collections should accommodate.
- Facets of a positive searcher experience
- 3 types of searcher goals
- Information seeking behaviors
- How mobile and desktop search behaviors are different
- Search experience dos and don'ts – examples from library/education websites
This webinar was held on July 21, 2016 and is approximately 60 minutes in length.