Search Engine Optimization for Libraries - Part 3: Accessibility and Information Architecture

Search Engine Optimization for Libraries
Presented by Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

Part 3: SEO and Accessibility: How to Create Search-Engine Friendly Information Architecture & Navigation Systems

Information architecture and supporting navigation have a direct impact on search engine visibility. Learn navigation and online-curation best practices.

  • Information architecture: how to organize content
  • Curating online library collections
  • The scent of information
  • 5 types of navigation systems
  • Synergy between navigation and search
  • How to ensure that search engines have access to desirable content
  • Diagnosing SEO accessibility issues

This webinar was held on July 14, 2016 and is approximately 60 minutes in length.

Search Engine Optimization for Librarians - Part 3: Accessibility and Information Architecture

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