United for Libraries

859 W. Lancaster Ave., Unit 2-1
Bryn Mawr , PA 19010
Phone: 800.545.2433 Ext.2161
40° 1' 21.3024" N, 75° 19' 12.576" W
Scope of Consulting Offered: 
Hired consulting services (paid)

United for Libraries is offering libraries, Trustees, and Friends a budget-friendly alternative to on-site consulting -- Skype sessions. Groups of all sizes can receive professional consultation services via Skype at an affordable price. United for Libraries staff has more than 50 years of combined experience in the areas of library governance, advocacy, marketing, fundraising, Friends development, establishing a social media presence, strategic planning, conflict resolution, and more.

In addition, United for Libraries board members can provide professional expertise in such areas as academic Friends group development, board recruitment, financial management, and more. Pricing includes the Skype session, along with specialized handouts and up to 30 minutes of consultation with the convener prior to the event. If you have Skype capabilities and are interested in learning more, contact United for Libraries at (800) 545-2433, ext. 2161 or emailunited@ala.org to discuss fees and scheduling.

Rachel Ziegler, director of Plainfield-Guilford Township (Ind.) Public Library, recently coordinated a Skype session for her library's Trustees with United for Libraries director Sally Gardner Reed. "My Trustees really enjoyed hearing about advocacy from Sally," said Ziegler. "It definitely sparked positive discussion and ideas!"

In Person Workshops, Seminars, and Trainings

United for Libraries offers workshops, seminars, training, and technical assistance in a wide range of areas. Services can be customized to meet the needs of your library community and its supporters. Download a brochure with more details. Contact the United for Libraries office at (800) 545-2433, ext. 2161 or by email at united@ala.org to discuss fees and scheduling.

What Past Participants Have Said about Workshops

  • "Great new ideas for membership and advocacy."
  • "We are just organizing so the presentation was excellent and will be very helpful when we go back to the library."
  • "Fell asleep during a FOL workshop 6 years ago - this is the first time I've been back - stayed awake the whole time! Terrific and useful!"
  • "Stimulating new ideas."

Comments from a series of regional workshops for Friends and Trustees across the state of Florida.


Sally Gardner Reed is the Executive Director of United for Libraries, formerly Executive Director of Friends of Libraries U.S.A. (FOLUSA). Prior to accepting this position in 2002, Sally spent nearly 20 years in library administration running small public libraries in New England and the Midwest, and most recently she was the director of the Norfolk (Va.) Public Library. Sally is the author of eight books on library management, advocacy, volunteers, and fundraising and numerous articles for professional library journals. She has presented programs and workshops to hundreds Friends of Library groups, boards of trustees, and librarian groups nationally and internationally. She is the 2000 recipient of ALA's Herbert and Virginia White Award for promoting libraries and librarianship. As executive director, Sally works with United for Libraries leaders to increase our capacity to serve our members though strategic planning, committee assignments and resource development. She is responsible for the overall management of the staff and the development of member services and benefits. To contact Sally Reed, please email sreed@ala.org or call (800) 545-2433, ext. 2161. Beth Nawalinski is the Director of Marketing & Communications for United for Libraries. Although Beth completed her undergraduate studies in nuclear engineering, she has pursued her career for more than 18 years supporting libraries and literacy first as Community Relations Coordinator with Barnes & Noble, followed by Public Relations Specialist with the Norfolk (Va.) Public Library, and most recently, Marketing & Public Relations Coordinator with Friends of Libraries U.S.A. (FOLUSA). She is the co-author of 101+ Great Ideas for Libraries and Friends as well as the recently released, Even More Great Ideas for Libraries and Friends. As Director of Marketing & Communications, Beth coordinates marketing, publicity, and communications to members, the media, and the general public. She oversees the Web site, publications, and awards, and works with corporate sponsors to develop special offers for members and affiliates. Beth also manages the Books for Babies and Literary Landmarks programs and develops efforts such as National Friends of Libraries Week and Virtual Library Legislative Day. To contact Beth Nawalinski, please email bnawalinski@ala.org or call (800) 545-2433, ext. 2161. Jillian Kalonick is the Marketing/Public Relations Specialist for United for Libraries. Jillian has worked for public libraries since 1994, most recently at Princeton (N.J.) Public Library and Easttown (Pa.) Library & Information Center. She earned a master's degree in library and information science from Drexel University and a bachelor's degree in English from Hollins University. Jillian has also worked as a journalist and editor, as well as in marketing and public relations for nonprofit arts organizations. Jillian edits The Voice, United for Libraries' newsletter, and assists with the United for Libraries website. She writes United for Libraries' press releases and maintains its Facebook and Twitter presence. Jillian also assists with publicity and marketing for United for Libraries programs, special events, and celebrations such as those at the ALA Midwinter Meeting and Annual Conference, Literary Landmark dedications, National Friends of Libraries Week, and Virtual Library Legislative Day. To contact Jillian Kalonick, please email jkalonick@ala.org or call (800) 545-2433, ext. 2161.

Friends Groups
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Geographical Availability: 
All Illinois