My Library Is ... What Does It Mean to Be a Library Marketer?

If you hear the term "marketing," does your mind jump to Madison Avenue types like Don Draper? Or do you start thinking about what's on your grocery list? Maybe something in between? Here in Libraryland, the species known as "Ipsum bibliothecarii" (marketing librarian) has only recently evolved. We still don't know a lot about them, and just when we think we have them figured out, they surprise us.