My Library Is ... Preach to the Choir

When we have a message we want to share with the public, we turn to our list of what I like to think of as tools, and decide which will best help us get the word out. Depending on the message, we use a combination (or all!) of these tools: social media posts, print and electronic newsletter blurbs, flyers, bookmarks, press releases, blogs, etc. But what I think is the most important tool is probably the one that's been around the longest… actual word of mouth.