Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. In fact, one-third of online activity is spent watching video, social video generates 12 times more shares than text and images combined, and Google found that more than half the people who watch YouTube videos posted by nonprofits go on to make a donation.
You may be thinking that your small library cannot possibly create, edit, promote social media video. The good news is that on social media, high gloss, heavily filtered and fancy videos are out – authenticity is in. Even nonprofits with small budgets can accomplish great things with social media video. In this webinar, social media and digital marketing expert Julia Campbell will show you how to create compelling social media video that stands out, on a shoestring budget.
Participants will learn:
-Tips on creating social media video that stands out
-How to get people to share your video no social media
-How to use your smartphone to make and edit your video
-A brief review of a variety of free and low-cost tools and mobile apps to enhance your video with subtitles, music, text overlay, and more
-The best ways to promote your video using your website, email, and social media channels