Social media was once promised as the silver bullet for nonprofits and libraries. Start posting, start tweeting, start 'Gramming - and like magic, the fans and followers will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For libraries to effectively raise awareness and build community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this webinar, social media and digital marketing expert Julia Campbell will walk you through the secrets to successful community outreach with social media.
Participants will learn:
-How to navigate the latest changes and trends in the social media landscape - what libraries need to know;
-How to use social media to build and deepen relationships with current members, supporters, and prospects;
-How to manage social media work at a small library with limited capacity;
-Free and low-cost tools you can use to create graphics and videos on a shoestring budget; and
-Real-world examples from small and mid-size libraries and nonprofits.
Participants also will get access to the Social Media Strategy Worksheet and Social Media Platform Matrix, to help them identify their goals, audience, and platforms that will best work for their library.
Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. Julia is the author of "Storytelling in the Digital Age: A Guide for Nonprofits" and she has a new book coming out this fall on nonprofit social media strategies. Julia was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech magazine.